First Tourism Master Plan Delivered to Visit Indy
ViTAL Economy and its partners delivered to Visit Indy and Tourism Tomorrow a long-range roadmap for how the tourism experience will define the regional Indianapolis destination through 2025. This first Tourism Master Plan in the United States sets forth a vision for what the regional Indianapolis destination aspires to become by 2025 (America’s Gathering Place for Opportunity, Celebration and Performance). It outlines a measurable strategy to achieve that vision. Over 12-months ViTAL Economy played a lead role in facilitating a regional multi-stakeholder process that engaged hundreds of community leaders from 13 counties to develop this Tourism Master Plan. The plan includes a vision to drive tourism growth to the region, connect visitor attraction to parallel investments in talent, capital and business attraction. It provides targets to measure performance and progress, and outlines strategic goals and initiatives to achieve the vision and targets. Achieving this vision could result in an additional $1.2 billion in visitor spending, $800 million in regional GDP, 5 million additional visitors and 21,400 additional jobs by 2025.