ViTAL Economy Alliance Joins The Tourism Lab

The Tourism Lab is a network of nationally acclaimed experts in destination marketing and economic development that engage communities and marketplaces in the design and activation of tourism master plans that unleash a destination’s full tourism potential. This team believes in the power of tourism to make communities better places to live, work and play. It includes destination marketers who have engaged communities to develop their tourism industries from vision to legend and all points along the way. They have dealt with destination crisis management and secured global sponsor investment and government policy support for the hosting of transformational events. They have implemented market-engaging technologies and crafted awe-inspiring tourism stories that helped elevate destination appeal from unknown to everyone’s “bucket list”. And they have been successful at what they do by challenging best practices because they have found that success happens beyond the comfort zone.

ViTAL Economy was chosen to join this team of national destination marketing experts because of its track record as an economic development innovator. VE has launched ground-breaking ideas to improve quality of place and attract inspired talent to the regional economies served by the ViTAL Economy Alliance. Our innovative strategies have transformed communities into national role models for sustainable business growth through tourism, anchored by regional destination attractions.

Members of The Tourism Lab are CEO’s who understand the importance of measurable goals that deliver results. In addition to Frank Knott and Jim Haguewood of ViTAL Economy,  they include Bruce MacMillan of Bandwidth Management, Ed McWilliams of Reach Market Planning and Tiffany Jones of Ideas Art & Code. Tourism Lab members are not afraid of pushing the envelope in pursuit of a vision to help communities achieve results far beyond their dreams. For more information visit or contact ViTAL Economy.